Online video now reaches a mainstream audience; 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day”…
~Pew Internet & American Life Project Survey July 2007

“73.7 percent of the total U.S. Internet audience viewed online video”…
~comScore March2008

“One-half (54.7%) of respondents who have watched an online automotive video say it made them more likely to consider purchasing or leasing the model that was featured”…
~Burst Media April 2007